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Industry
Makeup (white label)
Space of work
Branding
Timeline
4 Weeks
This white label makeup brand was developed to support the creation of an exclusive beauty line for a well known Brazilian influencer. The objective was to translate personal authority and aesthetic vision into a refined, scalable, and market ready brand.
The identity was designed to feel modern, elegant, and intentional. Rather than relying on excess or trends, the brand positions itself through restraint and clarity, allowing the product and the creator’s presence to speak naturally. Every visual decision reinforces sophistication, confidence, and longevity.
The logo and typography system were conceived to operate seamlessly across packaging, digital platforms, and future product extensions. This ensures consistency while allowing flexibility as the brand grows and evolves within the beauty market.
This project is not just about cosmetics. It is about building a premium platform where personal branding becomes a structured, independent product universe.
The main challenge was creating a symbol strong enough to carry a beauty brand while remaining subtle and timeless. The solution was a minimal oneline design, where a single continuous stroke forms a refined and abstract representation of a mouth, symbolizing beauty, expression, and individuality.
This approach required precision. Simplicity had to feel intentional, not empty. The symbol needed to communicate elegance, modernity, and confidence without relying on obvious beauty clichés.
Typography played a key role in reinforcing the premium positioning. A modern, clean typeface was selected to complement the symbol, creating contrast between softness and structure. Together, they form a balanced identity that feels contemporary and aspirational.
The final result is a brand system designed for longevity. Minimal, recognizable, and flexible, it allows the influencer to build her own makeup line with credibility, visual authority, and strong market presence.
