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Industry
Tourism
Space of work
Landing Page
Timeline
1 Week
This landing page was developed for Capitur with the objective of promoting travel packages to a specific destination, Beto Carrero World. The strategy focused on presenting the destination as an immersive family experience while guiding users toward qualified lead submission.
The page was structured around four distinct travel options, each with its own characteristics, schedules, and benefits. This allowed families to easily understand the differences between each departure while feeling confident in choosing the experience that best fits their needs.
Visual storytelling played a central role in the project. High impact photography, emotional cues, and experiential content were used to transport users into the destination before the trip even begins. The design prioritizes warmth, clarity, and excitement, reinforcing trust and anticipation.
The landing page balances inspiration with performance, creating a journey that feels engaging while remaining conversion focused.
The main challenge was designing an experience driven landing page without sacrificing conversion efficiency. The page needed to excite families, communicate safety and organization, and still guide users toward form completion.
Another challenge was presenting multiple travel options without creating confusion. Each departure required its own identity while remaining visually consistent within the same structure. Clear hierarchy, segmentation, and visual cues were essential to maintain flow and comprehension.
Lead qualification was carefully planned. The form was designed to capture essential information while remaining friendly and approachable, ensuring that the sales team receives relevant and actionable leads.
The final result is a landing page that blends emotion, clarity, and strategy. A digital experience that converts interest into structured demand while highlighting the joy and value of family travel.
